local seo services canada

12 Local SEO Services for Canadian Businesses (Cost, Uses)

Local SEO is essential for small businesses that want to attract more customers from their area. Optimizing your online presence helps your business appear in search results when nearby customers look for products or services like yours.

This guide outlines the most important local SEO services, explaining what they are, why they matter, and how they benefit your business. Each section includes examples and price range to help you make informed decisions.

Whether you are new to SEO or looking to refine your strategy, these services will help you stand out in your community and bring in more local customers.

Local SEO Services for Canadian Businesses

These local SEO services will help businesses that want to attract local customers.

1. Local SEO Audit

What It Is: This service analyzes your online presence to identify issues affecting your local search rankings. It reviews factors like website optimization, Google Business Profile, citations, and competitor performance.
Why It’s Important: A local SEO audit highlights strengths and weaknesses, helping you focus on areas that need improvement to boost visibility and attract local customers.
Examples: Identifying broken links, outdated business details, or missing local keywords.
Price Range: $300–$1,000 per audit.

Who This Is For: Small businesses unsure of why they aren’t ranking well locally or those looking to refine their local SEO strategy for better results.

Get a detailed Local SEO Audit for free!

local seo services

2. Google Business Profile Optimization

What It Is: This service ensures your Google Business Profile is complete, accurate, and optimized with relevant keywords. It includes updating business hours, services, photos, and contact details.
Why It’s Important: An optimized profile helps your business appear in local search results and Google Maps, attracting nearby customers.
Examples: Adding high-quality photos, responding to customer reviews, and using specific categories like “Italian Restaurant” or “Plumbing Service.”
Price Range: $200–$700 per profile.

Who This Is For: Small business owners looking to attract more foot traffic or local leads. Ideal for brick-and-mortar stores, restaurants, and service-based businesses.

Learn about our Google Business Profile Optimization Service.

3. Google Business Profile Management

What It Is: This service involves ongoing updates and monitoring of your Google Business Profile. It includes posting regular updates, responding to customer questions, and maintaining accurate information like hours, contact details, and holiday schedules.
Why It’s Important: A well-maintained profile ensures customers can find reliable information about your business. It also improves your visibility in Google Maps and local search results.
Examples: Posting weekly updates about promotions, adding photos of new products, and promptly answering customer queries.
Price Range: $250–$600 per month.

Who This Is For: Businesses that rely heavily on local traffic, such as retail stores, cafes, and service providers, and want to maintain an active online presence.

Learn about our monthly Google Business Management Service.

4. Review Management

What It Is: This service helps monitor, respond to, and encourage customer reviews on platforms like Google, Yelp, and Facebook.
Why It’s Important: Positive reviews boost trust and improve rankings in local search. Responding to reviews shows customers you care.
Examples: Encouraging customers to leave reviews after purchases and addressing concerns in negative reviews.
Price Range: $150–$400 per month.

Who This Is For: Businesses in competitive industries where reviews heavily influence buying decisions, such as restaurants and healthcare providers.

Consider LocalReviews.app to help generate more reviews and improve customer service.

5. On-Page Optimization for Local SEO

What It Is: This service updates your website’s content, meta tags, and URLs with local keywords. It also ensures your site includes location pages and a clear structure.
Why It’s Important: Optimized pages improve your site’s ability to rank in local search results, making it easier for customers to find your business.
Examples: Creating a page like “Plumbing Services in Moncton” or updating a meta description with “Affordable Dog Grooming in Calgary.”
Price Range: $300–$800 per site.

Who This Is For: Local businesses with outdated websites or those without location-specific content.

These services work for locations across Canada, including Nova Scotia, New Brunswick, and PEI.

6. Local Keyword Research

What It Is: This involves identifying keywords your local customers use to find products or services. The service includes competitor analysis and keyword mapping.
Why It’s Important: Targeting the right keywords ensures your business appears in relevant searches, increasing visibility and leads.
Examples: Keywords like “best pizza in Montreal” or “emergency plumber in Halifax.”
Price Range: $150–$400 per project.

Who This Is For: Businesses new to SEO or those struggling to reach local customers. Perfect for businesses launching new services in their area.

7. Local Citation Building

What It Is: This involves listing your business information (name, address, phone number) on online directories like Yelp, Bing Places, or Yellow Pages.
Why It’s Important: Consistent citations improve your local search rankings and build trust with search engines and customers.
Examples: Adding your business to TripAdvisor for tourism services or local business directories for home improvement businesses.
Price Range: $200–$600 per 50 listings.

Who This Is For: Small businesses looking to improve online visibility and reach new audiences.

local seo services canada

8. Local Link Building

What It Is: This service involves earning backlinks from local websites, blogs, or news outlets to increase your site’s authority.
Why It’s Important: Local backlinks signal to search engines that your business is relevant in the community, improving rankings.
Examples: Sponsoring local events, joining associations and chambers of commerce, writing guest posts for community blogs, or being featured in local news articles.
Price Range: $300–$1,000 per campaign.

Who This Is For: Businesses aiming to improve search rankings and establish themselves as local leaders.

9. Website Speed Optimization

What It Is: This involves improving your site’s loading time through image compression, script optimization, and server enhancements.
Why It’s Important: A fast website improves user experience and search engine rankings.
Examples: Compressing large images or removing unused JavaScript.
Price Range: $250–$600 per site.

Who This Is For: Businesses with slow-loading websites that may lose customers due to poor user experience.

10. Mobile Optimization

What It Is: Ensuring your website looks and functions well on mobile devices. This includes responsive design and touch-friendly navigation.
Why It’s Important: Most local searches happen on mobile devices. A mobile-friendly site captures more potential customers.
Examples: Redesigning a homepage for easy mobile scrolling or adding a click-to-call button.
Price Range: $300–$800 per site.

Who This Is For: Any business noticing high mobile traffic but low conversions due to poor mobile usability.

Learn more about mobile local SEO.

11. Technical SEO Audit

What It Is: This service examines the technical aspects of your website, such as site speed, mobile-friendliness, crawl errors, broken links, and security issues like HTTPS implementation. It ensures your site is optimized for search engines and user experience.
Why It’s Important: A technically sound website ranks higher in search results, loads faster, and provides a better experience for visitors, contributing to increased traffic and conversions.
Examples: Fixing 404 errors, improving load times, or enabling HTTPS encryption.
Price Range: $600–$2,000 per audit.

Who This Is For: Businesses with websites that experience low traffic or technical issues, such as slow loading speeds or poor mobile usability.

Learn about our Technical SEO Audits covering 200+ factors.

12. Content Creation (Blogs, Videos, Guides)

What It Is: This service involves creating valuable, keyword-optimized content like blog posts, videos, or guides to engage your audience and improve local search rankings. Content is tailored to your business and audience needs.
Why It’s Important: High-quality content attracts traffic, establishes your authority, and keeps potential customers on your website longer. It also helps you rank for local keywords and builds trust with your audience.
Examples: Writing a blog on “Top 5 Coffee Shops in Vancouver,” producing a video tour of your store, or creating a “Beginner’s Guide to Heat Pumps.”
Price Range: $150–$1,000 per piece, depending on format and length.

Who This Is For: Businesses wanting to improve local visibility, educate their audience, or showcase their expertise in a way that builds trust and drives conversions.

services local seo canada

Next Steps

Each local SEO service targets specific needs to help businesses improve visibility, attract customers, and grow revenue. Choose the services that align with your goals and start enhancing your local presence today.

To see how to use local SEO services in your business, book a free discovery call now.